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7 June 2010

Cash for Weight Loss !

hello peeps,

I saw this article and wanted to share , tell me what you think? I am not sure how well recieved it will be but it seems to be working fine !

Giving obese people cash payments to shed pounds can lead to substantial weight loss, research suggests.

An NHS-backed scheme has paid out tens of thousands of pounds in "air miles for dieters" in a bid to tackle the obesity crisis.

Now more people are being recruited to the programme, which pays a maximum of £3,000 for those with the most to lose.

Under the Weight Wins scheme, overweight people sign up for a slimming programme and have monthly weigh-ins at their GP surgery, pharmacy or fitness centre.

They earn cash payments for every pound they lose while dieting and then a 50% "bonus" if they manage to keep the weight off for several months.


Final rewards range from £80 to £3,000, depending upon the length of the plan and how much weight needs to be lost. People can either pay a monthly fee or they can be sponsored by their employer, insurer or local NHS trust.


Data published today on 745 dieters found people lost more than a stone on average (7.2% of their body weight). This was more than double that of traditional dieters in a control group (5.5lb).


The results include 402 people sponsored by NHS Eastern and Coastal Kent Primary Care Trust as part of a pilot, 36% of whom were men.
Only one in 10 of the dieters joined a weight loss group to reach their goal and just 24% belonged to a gym. Most (66%) succeeded on their own by eating more sensibly and taking moderate exercise.


Weight Wins does not prescribe a specific method for weight loss but offers practical tips and "daily tick sheets" for dieting and exercise, validated by NHS dieticians. Its founder, Winton Rossiter, said: "We are absolutely thrilled with these results, which suggest that long-term financial incentives could be the best single weapon in the war on obesity."

I reckon I can join in , who is with me :)

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